Bridgestone brand to enter agricultural tyre market in Europe
Bridgestone Europe has announced that it will expand its multi-brand strategy and introduce the Bridgestone brand in the agricultural tyre market in Europe.
Bridgestone agricultural tyres will target the growing high-end segment of the European market, meeting the special needs of the largest, most powerful agricultural vehicles and equipment. A preview of the brand promise will be displayed at the Agritechnica international agricultural exhibition in Hanover, 12th to 16th November 2013. Bridgestone plans to launch its first product during the REIFEN international tyre show in Essen, Germany in May 2014, making it available for sale in Europe during the second half of the year.